HubSpot to GoHighLevel Migration: 10 Honest Opinions

A HubSpot to GoHighLevel migration used to mean weeks of CSV exports, broken fields, and a team that quietly kept using the old system. That changed this year. HighLevel now has a built-in HubSpot Importer, and on October 22, 2026 it added date filters and record previews, so you can choose exactly which records come across. This article is my honest, opinionated take on what that importer does well, where it still leaves gaps, and how a small business or agency should plan the switch so nothing important gets lost.

This is an opinion list, not a sales pitch for either platform. Both are good tools. The real question is whether your move is planned or rushed. If you only remember one thing, remember this: the importer moves your data, but it does not move your business. Your workflows, your integrations, and your team habits are still on you.

TL;DR

• HighLevel's HubSpot Importer connects to your HubSpot account and brings over contacts, deals (as opportunities), companies, custom fields, pipelines and stages, custom folders, emails, notes and tasks, then shows a report of what worked and what failed.
• New this week: on October 22, 2026 HighLevel added filters by HubSpot Created Date or Last Modified Date, AND/OR conditions, and a preview of how many records will be imported. Use them. Don't migrate ten years of dead leads.
• What it does not move: your HubSpot workflows, sequences, forms, lists, reports, and every Zapier or n8n automation that points at HubSpot. Those have to be rebuilt or repointed.
• Known limits to plan around: a deal with no contact cannot be imported, custom fields are matched by internal key, calculated fields become plain text, imported emails are read-only, recurring tasks are not supported, and notes cannot be linked to companies.
• HighLevel's own advice: import into a clean account, test in a non-production location first, and turn on "Allow duplicates" for contacts and opportunities during the import, then switch de-duplication back on.
• My opinion in one line: the importer turns a painful migration into a manageable project. Treat it as a project, with an inventory, a test run, a cutover date, and a short period where both systems run side by side.

Key definitions

Before the opinions, here are the terms I use, in plain language.

HubSpot. A popular CRM and marketing platform. Many small businesses start on its free CRM and add paid hubs for marketing, sales, or service.

GoHighLevel (HighLevel). An all-in-one platform built around a CRM, with pipelines, calendars, SMS, email, funnels, websites, reviews and workflows. It is very popular with agencies, because one agency account can run many client sub-accounts.

HubSpot Importer. A feature inside HighLevel that connects to your HubSpot account and imports supported CRM data directly, without you building CSV files by hand.

Object. A type of record in a CRM. Contacts, companies, deals and tasks are all objects.

Deal vs opportunity. HubSpot calls a potential sale a "deal." HighLevel calls it an "opportunity." The importer turns deals into opportunities and keeps their pipeline and stage.

Custom field (property). Any field you added yourself, such as "Lead source detail" or "Preferred location." HubSpot calls them properties. HighLevel calls them custom fields.

Field key. The internal, behind-the-scenes name of a field, as opposed to the label people see on screen. The importer matches custom fields by key.

Association. A link between two records, for example a contact linked to a deal, or a note linked to a company.

Cutover. The moment your team stops working in the old system and starts working in the new one.

Sandbox or test location. A separate HighLevel sub-account where you can run a trial import without touching the account your team uses every day.

Why is everyone talking about HubSpot to GoHighLevel migration this week?

Because HighLevel just made the move more controlled. On October 22, 2026 it updated the HubSpot Importer so you can filter contacts, deals, companies and tasks by created or last modified date, combine conditions with AND/OR, and preview record counts before you import. That turns "import everything" into "import what matters."

According to the GHL Weekly round-up of October changelog posts, this sits among a busy month of HighLevel releases, alongside new workflow triggers and integrations. The importer itself first appeared in August 2026, as noted by GoHighLevelNews, which tracks HighLevel's integration releases. The new filters matter because the hardest part of any CRM migration is not moving data. It is deciding which data deserves to move.

If you run a small business on HubSpot's free or starter tools and you are tempted by HighLevel's built-in SMS, calendars and funnels, or if you are an agency moving a client onto your HighLevel account, this update changes the math. A migration that used to need days of spreadsheet cleanup can now be scoped, tested and rerun inside the platform.

The 10 opinions

Here is the list. Each opinion starts with the short version, then the reasoning, then what to actually do.

1. The importer moves data, not your business

Short version: the importer is real progress, but it is a data tool. It does not rebuild how your business runs.

HighLevel's support article lists what the importer supports: contacts, opportunities (from deals), companies, custom fields, custom folders, pipelines, stages, emails, notes and tasks. That is the core of a CRM, and it is genuinely useful to get it in one guided flow.

But look at what is not on that list. Your HubSpot workflows. Your email sequences. Your forms. Your lists and segments. Your dashboards and reports. Your meeting links. Your chat widget. Your templates. None of these come across through the importer, and HighLevel itself says that for unsupported objects you should use your broader migration plan or manual migration steps.

In my experience, this is where most "the new CRM doesn't work" complaints come from. The data arrived. The automation that used to send the follow-up, assign the owner, or move the deal did not.

What to do: before you touch the importer, write a one-page inventory with two columns. Column one is data (what records you have). Column two is behavior (what happens automatically today). The importer handles most of column one. You handle column two.

2. Migrate less than you think

Short version: the new date filters are the best part of this update. Use them to leave dead data behind.

Most CRMs collect junk over the years: test contacts, old newsletter signups who never opened anything, duplicate leads from a form that fired twice, deals that died years ago. Importing all of that into a fresh system just moves the mess.

The importer now lets you filter contacts, deals, companies and tasks by HubSpot Created Date or HubSpot Last Modified Date. You can use relative ranges (this quarter, this year), exact dates (before, after, between), or rolling ranges (in the last 12 months, more than 3 years). You can stack conditions with AND or OR, and apply the same filter to all objects at once. The preview step then shows both numbers, for example "301 found, 157 selected," so you see the cut before you commit.

One detail worth knowing: HighLevel's docs say rolling ranges like "in the last 7 days" exclude today. The panel shows the exact date range before you apply it, so read it.

What to do: decide a cut-off rule with the business owner, not alone. A common pattern is "anything modified in the last two years comes across; older records stay archived in a HubSpot export." That is an example rule, not a recommendation for everyone. A business with long sales cycles or repeat customers may need more history. Filters today only support created and last modified dates, not owner or lifecycle stage, so if you need a more detailed cut, clean in HubSpot first.

3. Clean in HubSpot first, not after

Short version: fixing data before the import is cheaper than fixing it in two systems after.

HighLevel's own quick tips inside the import wizard say three things: clean up duplicates in HubSpot before importing, back up your data before importing, and review field mappings before you start. I agree with all three, and I would put cleanup first.

Here is why. If you import a duplicate, you now have a duplicate in HighLevel, linked to opportunities, notes and tasks. Merging it later means merging in a system your team is just learning. In HubSpot, the team already knows how to find and merge records.

What to do: run a short cleanup sprint in HubSpot. Merge obvious duplicates. Delete test records. Archive contacts you agreed not to migrate. Fill in missing contact links on deals (see opinion 7). Then export a full backup (see the steps section) and only then connect the importer.

4. Always do a test run in a separate location

Short version: your first import should never go into the account your team works in.

HighLevel recommends testing imports in a new or non-production location before importing into an actively used one, and it recommends a clean account where possible because errors and duplicates are easier to review. I would make this a rule, not a suggestion.

A test run tells you three things you cannot guess: how many records fail and why, which custom fields break, and whether your pipelines look right to the people who use them. It also gives your sales team a safe place to click around before cutover.

What to do: create a test sub-account. Run the import with your planned filters. Open the import report. Then invite one or two team members to check their own deals and contacts and tell you what looks wrong. Fix the source data in HubSpot, delete the test sub-account or reset it, and run again until the report is clean enough.

5. "Allow duplicates" sounds wrong, but turn it on

Short version: HighLevel tells you to allow duplicates during the import. It feels backwards. Do it anyway, and plan the cleanup.

HighLevel's support article says to turn on "Allow duplicates" for both contacts and opportunities before you start, and that leaving duplicate-blocking on causes a lot of avoidable errors during a HubSpot import. You can turn de-duplication back on after.

My reading is simple: duplicate rules in the destination can reject records that are actually fine, for example two different people who share an office phone number. Rejected records break associations, and broken associations are harder to fix than a few duplicates.

There is a second detail in the docs worth knowing. The import does not overwrite existing records by default. It adds imported records alongside what is already there. That is another reason to import into a clean account.

What to do: turn on "Allow duplicates" for the import, then turn de-duplication back on right after. Run a duplicate check on email and phone, and merge what needs merging. If you did opinion 3 well, this list will be short.

6. Custom fields are where migrations quietly break

Short version: the importer matches custom fields by their internal key, not by the label you see. Audit your fields before you start.

According to HighLevel, custom field mapping is based on field keys. If a field with the same key already exists in the HighLevel account, the import may fail for that field. HighLevel also warns that when a HubSpot field's internal name and display label don't match, you may see issues. And HubSpot calculated fields are imported as single line text fields, which means they stop calculating.

This is the opinion I feel most strongly about. Custom fields are where a business keeps the details that make it different: service type, location, referral partner, contract end date. Those are exactly the fields your automations and reports depend on later.

What to do:

• List every custom property you actually use on contacts and deals. Skip the ones nobody fills in.
• In HubSpot, check that each property's internal name and label make sense together. Fix confusing ones before import.
• In the destination HighLevel account, check for fields that already use the same key, especially if the account came from a snapshot or template.
• Note every calculated field. Decide whether you need to rebuild that logic in a HighLevel workflow or just keep the last value as text.
• On the preview step, use the pencil icon on the properties row to bring only the properties you need.

7. Orphan deals will not make the trip

Short version: a deal with no contact cannot be imported. Find those deals first.

HighLevel's limitations section is clear: an opportunity with no contacts associated to it cannot be imported. An opportunity can be linked with up to 10 additional contacts. Importing deals also requires contacts, so the wizard auto-selects contacts when you choose deals.

In real HubSpot accounts, it is common to find deals created from a company record, or created quickly by a salesperson who never linked a person. Those deals are often still important, especially open ones.

What to do: in HubSpot, filter your deals to find ones with no associated contact. Link each open deal to the right person. For closed or dead deals with no contact, decide whether you need them at all. If they matter for reporting history, keep them in your HubSpot export instead.

8. History comes across, but not exactly as it was

Short version: your emails, notes and tasks arrive, with limits. Know them so nobody is surprised.

From HighLevel's documentation:

• Emails imported from HubSpot are read-only. You can see the history, not reply from that thread as if it were native.
• Notes can be linked to only one record of each type, for example one contact and one opportunity. Notes currently cannot be linked to companies.
• Tasks can be linked to up to 10 records of each type. Recurring tasks are not supported.
• Associations may not all import because of platform limits, and HighLevel says customers should validate critical associations after migration.
• Re-importing a contact you deleted in HighLevel will bring it back, and restoring a deleted contact later may create duplicates.

None of this is a deal-breaker. It just means "history" in HighLevel will look slightly different from "history" in HubSpot, and your team should know that before they go looking for something.

What to do: list your recurring tasks and recreate them by hand or with a workflow. If your team relies on company-level notes, decide where that context will live in HighLevel. After import, spot-check five to ten of your most important accounts by hand: contact, company, open opportunity, last emails, open tasks.

9. Test file attachments with one record before you trust them

Short version: HighLevel's own article gives two different answers on file attachments, so test it.

In the limitations section, HighLevel's support article says file attachments are supported for contacts and opportunities. In the troubleshooting section of the same article, it says file imports aren't supported yet and that any contact or deal with a file attachment in a field will throw an error. The suggested workaround is to download the file from HubSpot, remove it from that field, re-run the import, and re-attach the file by hand afterward.

My guess is that support is being rolled out and the docs have not caught up. But a guess is not a plan. If your business keeps contracts, intake forms, quotes or photos on contact or deal records, you need to know what happens to them.

What to do: in your test location, import one contact and one deal that have file attachments. Check the import report for errors and open the records to see if the files are there. If they fail, download the files as part of your backup and plan a manual re-attach for the records that matter.

10. Your Zaps and n8n workflows are the hidden migration

Short version: every integration that points at HubSpot will keep pointing at HubSpot until you change it.

This is the part nobody puts in the migration guide, and it is where real automation work usually gets messy. Over the years, a business connects things to its CRM: website forms through Zapier, an n8n workflow that pushes new deals into a spreadsheet, a booking tool that creates contacts, an invoicing app that updates deal stages, a Slack alert when a big deal closes.

On cutover day, all of those still talk to HubSpot. New leads keep landing in the old CRM. Your team is working in the new one. Nobody notices for a week.

HighLevel has been adding native connections quickly, including Jotform and Jira workflow integrations in October and a set of MCP connectors (one of them for Zapier) announced at the end of September, according to GoHighLevelNews. Some of your Zaps may become native HighLevel workflows. Others will simply need their HubSpot steps swapped for HighLevel steps.

What to do:

• In Zapier, list every Zap that uses a HubSpot trigger or action. In n8n, search your workflows for HubSpot nodes and any HTTP requests to HubSpot's API.
• Check your website and landing pages for HubSpot forms, tracking code, and chat widgets.
• For each one, decide: rebuild natively in HighLevel, repoint to HighLevel, or retire.
• Turn on the new versions just before cutover, and turn off the old ones right after. Keep a short log of what changed so you can roll back.
• Add basic error alerts. A migration is exactly when a silent failure costs you the most. If you want to see what reliable workflows look like, my n8n reliability demo shows retries and alerts in action (it's a demo, not a client project).

What does the HubSpot Importer actually move?

It moves the core of your CRM. HighLevel says it supports contacts, deals (imported as opportunities), companies, custom fields from contact and deal properties, custom folders, pipelines with their stages, emails, notes and tasks, plus their associations where supported. After the run it shows totals, successes, errors and warnings, with a downloadable error list.

Here is the practical breakdown of what each object becomes, based on HighLevel's table:

The wizard also tells you what related data it includes automatically. Contacts come with all properties, notes and emails. Deals come with all properties, pipelines, notes and associations. Companies come with properties and associations. Pipeline stages come along with pipelines, so you do not recreate them.

One honest note on counts: HighLevel explains that the "records found" number may be lower than what HubSpot shows, because some fields with unsupported types are excluded. Expect a small gap, and check that it makes sense.

What doesn't the importer move?

Anything that is behavior instead of data. Your HubSpot workflows, sequences, forms, lists, reports, dashboards, meeting links, templates and chat setup are not on HighLevel's supported list. Neither are the outside automations in Zapier, n8n or other tools that read from or write to HubSpot. Those must be rebuilt, repointed or retired.

In plain terms, here is what you should expect to rebuild:

• Lead capture. HubSpot forms on your website become HighLevel forms or surveys, or your existing form tool gets reconnected to HighLevel.
• Follow-up. HubSpot sequences and workflows become HighLevel workflows. This is a good moment to simplify. Many businesses have workflows nobody remembers creating.
• Booking. HubSpot meeting links become HighLevel calendars.
• Segments. HubSpot active lists become HighLevel smart lists, usually based on tags and custom fields.
• Reporting. HubSpot dashboards become HighLevel dashboards and reports. Expect them to look different. Agree on the five numbers that matter first.
• Integrations. Every Zap, n8n workflow, webhook and API connection that touches HubSpot.

If you want to see a HighLevel setup with pipelines, workflows and follow-ups wired together, the GoHighLevel demo is a good reference (again, a demo build, not a client account).

Should a small business switch from HubSpot to GoHighLevel at all?

Only if the switch solves a real problem. GoHighLevel tends to fit service businesses and agencies that want CRM, SMS, calendars, funnels and reviews in one place, or agencies managing many client sub-accounts. HubSpot tends to fit teams that rely on its marketing, reporting or sales tools. Switching for price alone often costs more in rebuild time than it saves.

Here is my honest opinion, as someone who builds on both.

Switching usually makes sense when:

• You are paying for several separate tools (CRM, texting, booking, landing pages, review requests) and want them in one place.
• You are an agency and want every client in a sub-account you control, with shared templates.
• Your team mostly uses HubSpot as a contact list and pipeline, and you rarely touch its advanced marketing or reporting features.
• You want text messaging, missed-call follow-up and booking reminders to live inside the CRM rather than in separate apps.

Staying usually makes sense when:

• Your team lives in HubSpot's sales tools, reporting or marketing automation, and those workflows work.
• You have deep integrations with tools that connect well to HubSpot and poorly to anything else.
• You do not have the time right now to rebuild workflows and retrain the team. A half-finished migration is worse than no migration.

A hybrid is also fine. Some businesses keep HubSpot for one job and use HighLevel for another, connected with Zapier or n8n. It is more moving parts, so it needs monitoring, but it is a valid choice.

How do you plan a HubSpot to GoHighLevel migration step by step?

Inventory first, then clean, back up, test, rebuild, cut over, and review. Most of the risk sits in the steps before and after the import button, not the import itself. The order below keeps your old system as the safety net until the new one is proven, so a mistake costs you a rerun, not lost leads.

Step 1: Write the inventory

Make two lists. Data: which objects you use (contacts, companies, deals, tasks, notes), how many records, which pipelines, which custom properties. Behavior: every workflow, sequence, form, list, report, meeting link and outside integration. Note who owns each one and whether it still matters.

Step 2: Agree the scope with the business owner

Decide the date cut-off (opinion 2), which pipelines come across, which properties come across, and what gets retired. Write it down. This one page prevents most arguments later.

Step 3: Clean the source data in HubSpot

Merge duplicates. Delete tests. Link open deals to contacts (opinion 7). Align confusing property names and labels (opinion 6). Note calculated fields and recurring tasks.

Step 4: Export a full backup from HubSpot

HubSpot's export tool downloads records with their current property values and associations, and you can choose to include all properties and associations. HubSpot notes that activities such as calls and notes are exported differently, through individual contact data exports, certain activity reports, or the engagements API. Download links expire after 30 days, so save the files somewhere safe right away, along with any file attachments you need (opinion 9).

Step 5: Prepare the HighLevel destination

Create a clean test sub-account. Check for custom fields whose keys might collide. HighLevel recommends English as the account language for the import. Turn on "Allow duplicates" for contacts and opportunities.

Step 6: Run the test import

In HighLevel, open Contacts (or Companies or Opportunities), click Import, choose Import data, and select Connect HubSpot. Sign in to HubSpot and authorize. Pick the objects you want. On the preview step, add your date filters with the pencil icon, review the estimated counts, choose which properties to bring, and start the import. It runs in the background, so you can close the window.

Step 7: Read the report and fix the source

Open the import details. Check total records, successes, errors, and records imported with warnings. Switch to the record view, filter by error, and download the error list as a CSV. Each error includes the HubSpot record ID, so you can fix it in HubSpot and run the import again. Each run is logged separately, so you can compare runs.

Step 8: Rebuild behavior in HighLevel

Rebuild the workflows, forms, calendars, smart lists and reports you kept in step 2. Repoint or rebuild your Zapier and n8n automations (opinion 10). Test every one with a fake lead from start to finish.

Step 9: Pick a cutover date and freeze HubSpot

Choose a quiet day. Tell the team. On the day, stop new edits in HubSpot, run the final import into the live HighLevel account using a filter that covers the latest data, switch your forms and integrations to HighLevel, and turn off the HubSpot versions.

Step 10: Run both side by side for a short period

Keep HubSpot read-only for a few weeks as a reference. Check daily that new leads land in HighLevel, owners get assigned, and follow-ups fire. Spot-check key accounts (opinion 8). Only cancel or downgrade HubSpot when you are confident nothing still depends on it.

Step 11: Review after 30 days

Look at the basics: are leads arriving, are they being answered, are deals moving through stages, are automations failing silently? Remove anything the team stopped using. A migration is a rare chance to simplify, so take it.

How long does a HubSpot to GoHighLevel migration take?

It depends far more on your automations than on your record count. A simple account with one pipeline, few custom fields and no outside integrations can be imported and checked quickly. An account with many workflows, forms and Zapier or n8n connections takes longer, because each one must be rebuilt and tested. Plan for the rebuild, not the import.

I am not going to give you a made-up number of days, because honest timelines depend on things only an inventory reveals. Here is how to estimate your own:

• The import itself runs in the background inside HighLevel. Large accounts take longer, but this is rarely the bottleneck.
• Each test run needs time to read the report, fix data in HubSpot, and rerun. Expect more than one run.
• Each workflow or integration needs to be rebuilt and tested end to end. Count them in your inventory. This number drives your timeline.
• Team training needs real time. People need to find their deals, their tasks, and their inbox in the new system before cutover, not after.

What are the most common HubSpot to GoHighLevel migration mistakes?

The biggest mistakes are importing everything without filters, skipping the test run, forgetting outside integrations, ignoring orphan deals and custom field keys, and cancelling HubSpot too early. Each one is avoidable with an inventory, a sandbox import, and a short overlap period where the old system stays available as a read-only reference.

A quick list, drawn from the opinions above:

1. Importing everything. The filters exist for a reason.
2. Importing straight into the live account. Test first.
3. Leaving duplicate-blocking on. HighLevel says this causes avoidable errors.
4. Not checking custom field keys and labels. This is where data silently goes missing.
5. Forgetting deals with no contacts. They will not import.
6. Forgetting Zaps, n8n workflows and website forms. New leads keep going to HubSpot.
7. Assuming history looks the same. Emails are read-only, recurring tasks don't come across, and some associations need checking.
8. Cancelling HubSpot on cutover day. Keep it as a read-only reference for a while.
9. No error alerts on new automations. Failures during a migration go unnoticed the longest.
10. No owner. Someone has to own the migration from inventory to review.

A hypothetical example: a small agency moving one client

To make this concrete, here is an illustrative example. It is not a real client and the details are made up to show the process.

Imagine a small marketing agency that manages a local home services company. The client has used HubSpot's free CRM for a few years. The agency wants to move the client into a HighLevel sub-account so it can run text follow-up, booking and review requests in one place.

The agency writes the inventory. Data: contacts, companies, one sales pipeline, a dozen custom properties, a few hundred open and closed deals. Behavior: a website form connected by Zapier, an email sequence for new leads, a weekly report emailed to the owner, and a Slack alert for new bookings.

They agree a scope with the owner: contacts and deals modified in the last two years come across, the old pipeline stays as is, two unused properties are retired, and the email sequence is rebuilt as a HighLevel workflow with a text step added.

In HubSpot, they merge duplicates and find a handful of open deals with no contact, which they fix. They notice one calculated property and decide to rebuild it as a workflow-updated field. They export a full backup.

In a test sub-account, they run the import with a Last Modified Date filter. The report shows a few errors from a property whose name and label don't match. They fix it in HubSpot and rerun. The second report is clean enough, so they invite the client's office manager to check her deals.

They rebuild the form connection, the follow-up workflow and the booking calendar, and swap the Zapier HubSpot step for a HighLevel step. On cutover day they run the final import into the live sub-account, switch the form, and turn off the old Zap. HubSpot stays read-only for a few weeks while they watch for anything that still lands there.

Nothing in this example is clever. That's the point. A good migration is boring.

FAQ

Can I move from HubSpot to GoHighLevel without CSV files?

Yes. HighLevel's HubSpot Importer connects directly to your HubSpot account after you sign in and authorize it. You choose objects, filter records, and start the import from inside HighLevel. I still recommend exporting a full CSV backup from HubSpot first, so you have a copy of everything outside both systems.

Does the HubSpot Importer bring over workflows and sequences?

No. HighLevel's supported list covers contacts, opportunities, companies, custom fields, custom folders, pipelines, stages, emails, notes and tasks. Workflows, sequences, forms, lists and reports are not on that list, so you need to rebuild them in HighLevel or retire them.

Can I import only recent contacts and deals?

Yes. Since October 22, 2026, you can filter contacts, deals, companies and tasks by HubSpot Created Date or HubSpot Last Modified Date, combine conditions with AND or OR, and preview how many records will be imported. Filters by owner or lifecycle stage are not available yet.

Why did some of my deals fail to import?

The most common reason is a deal with no associated contact, which HighLevel cannot import. Other causes include custom field key collisions, mismatched field names and labels, and file attachments on fields. The import report shows each failed record with its HubSpot record ID, and you can download the full error list as a CSV.

Will the import overwrite records already in HighLevel?

Not by default. HighLevel says imported records are added alongside what is already in the account. That is why it recommends importing into a clean account and turning on "Allow duplicates" during the import, then switching de-duplication back on afterward.

Can I reply to old HubSpot emails from HighLevel?

No. Emails imported from HubSpot are read-only. You can see the history on the contact, but new conversations happen in HighLevel's own email and messaging tools.

What happens to my Zapier and n8n automations?

Nothing, unless you change them. Any Zap or n8n workflow that uses HubSpot will keep sending data to HubSpot after you switch. List them all, then rebuild them natively in HighLevel, repoint them to HighLevel, or retire them, and add error alerts so you notice failures.

Should I cancel HubSpot right after the import?

I wouldn't. Keep HubSpot as a read-only reference for a few weeks, while you confirm new leads land in HighLevel, owners get assigned, and follow-ups work. Make sure you have a full export saved before you cancel anything.

Is GoHighLevel better than HubSpot?

Neither is better for everyone. GoHighLevel often fits service businesses and agencies that want CRM, texting, calendars, funnels and reviews in one place. HubSpot often fits teams that rely on its marketing, sales and reporting tools. Pick the one that matches how your team actually works.

Want help with your HubSpot to GoHighLevel migration?

If you are thinking about the switch, the hard part is not the import button. It's the inventory, the cleanup, the custom fields, the rebuilt workflows, and the Zaps and n8n flows that still point at HubSpot. That is the work I do.

Here's how I can help, at fixed prices:

• Starter, $399. One focused piece of the move, for example a migration inventory and scope, or one rebuilt lead flow in HighLevel.
• CRM + automation, $599. Your HubSpot data moved into GoHighLevel with a test run, cleaned custom fields, your pipeline and core follow-up workflows rebuilt, and your main integrations repointed.
• Full automation, $899. The complete migration: inventory, cleanup plan, test and final imports, workflows, forms, calendars, Zapier and n8n integrations, reporting, cutover and a monitored overlap period.
• Monthly care plans: $80 / $130 / $200. Monitoring, fixes and small improvements after the move, so your automations don't quietly stop working.

See the demos first (these are demos, not client projects):

• GoHighLevel demo
• AI automation demo
• n8n reliability demo
• WhatsApp CRM demo

Not sure if you should switch at all? Message me the word "audit" and I'll send you a short checklist to map your data, workflows and integrations before you spend anything. Or see services and packages, check pricing, or get in touch.

Related reading on this blog:

• Lead response time: why fast replies win deals
• How to keep AI agents safe in your business

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Verified sources

1. HighLevel Support Portal, "Import data from HubSpot" (modified 22 Oct 2026; supported objects, limitations, steps, filters, troubleshooting, FAQ): https://help.gohighlevel.com/support/solutions/articles/155000007947-import-data-from-hubspot
2. GHL Weekly, "GoHighLevel updates: October 2026" (Oct 22 "Filter HubSpot Records Before You Import" and other October changelog posts): https://ghlweekly.com/changelog/2026/10/
3. GoHighLevelNews, Integrations briefings (Aug 21 HubSpot import launch, Oct 23 date filters and previews, Sep 29 MCP connectors including Zapier, Oct Jotform and Jira workflow integrations): https://gohighlevelnews.com/categories/integrations
4. HubSpot Knowledge Base, "Export your records" (last updated 2 Apr 2026; export options, activities exported separately, 30-day download links): https://knowledge.hubspot.com/import-and-export/export-records